Notes on selling in India.
Plain-English guides on the Indian ecommerce market, how Indian customers buy online and how local brands can grow with video, ads and fast websites.
India's Ecommerce Market: A Practical Guide for Small and Local Brands
How big is Indian ecommerce, where is the growth coming from, and how can a small or local brand get its share? A plain-English guide covering Tier 2 and 3 demand, UPI, social commerce, festive peaks and marketplaces vs your own site.
Read articleHow Indian Customers Shop Online: Trust, COD, UPI and WhatsApp
What makes Indian online shoppers click buy? A practical look at trust, Cash on Delivery, UPI, mobile-first browsing, vernacular content, discounts and WhatsApp, and what your brand should do about each.
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